Print design is the art of creating visually engaging and impactful materials for physical formats such as brochures, posters, business cards, magazines, and packaging. The goal is to communicate a brand's message effectively while captivating the audience through the strategic use of layout, typography, color, and imagery. Print design requires careful consideration of the medium, as factors like paper quality, finishes, and printing techniques can greatly influence the final result. The design should be consistent with the brand's identity and resonate with the target audience. Well-executed print design enhances a brand's presence and leaves a memorable impression, making it an essential part of any comprehensive marketing strategy.