Branding is a strategic process that involves creating a cohesive and distinct identity for your business to connect with your target audience. It encompasses your company's mission, vision, values, and personality, which are expressed through visual elements like your logo, color palette, and typography, as well as messaging and tone of voice. Consistent branding across all touchpoints—such as your website, social media, packaging, and marketing materials—helps establish trust and recognition with customers. A strong brand fosters loyalty, differentiates your business from competitors, and influences customer perception, ultimately contributing to long-term success and growth.